by Thierry de Pauw on
#lascot
Going deeper with maps, Simon Wardley @swardley
@swardley: THOUGHT LORD and DevOPPER in training (thought @CatSwetel says I might get a promotion to Junior DevOPPER 😂
I like maps. I'm going to talk a lot about maps, the origin of my maps,
Blah + the Blah template => generates 64 blah strategies @swardley
Strategy as a Service: http://strategy-madlibs.herokuapp.com @swardley
I started reading books about Strategy: The Strategy Cycle, Sun Tzu
=>
Sun Tzu's five factors
John Boyd's OODA loop
The two types of why: why of movement and the why of purpose => Movement is learning @swardley
It is all about mapping the landscape
If you can't see the landscape, it is Gut Feel and then you end up with blah strategy @swardley
The problem with a story is if you desagree with the story, you disagree with the story teller. You are saying he is wrong. @swardley
maps are a great way to depersonalise the story. @swardley
What is a map?
If you don't have maps, you get back to gut feel and thus to blah strategy @swardley
@swardley: What would you use to communicate and determine strategy in battle? position and movement or magic framework?
X: position and framework
@swardley: What does business use?
X: magic framework
Position?
Public has a need:
Cup of Tea
Cup of Tea has also needs:
- cup, tea, hot water -> Kettle -> Power
this is what we call a chain of needs
How do we get movement? => need for an anchor
bring the chain of needs on a map
=> partial ordered chain of needs
Scaffolding: Y-axis - visibility: visible at the top, invisible at the bottom
Movement: X-axis going from Novel to Commodity
Diffusion of Innovation (Crossing the Chasm)
there is no correlation between adoption and correlation
=> you have to cross the chasm multiple times => multiple diffusion curves
Publication types (different stages):
- wonder
- building, construction and awareness
- operation, maintenance, feature differences
- use
=> certainty axis
Activities: Genesis, Custom Built, Product, Commodity
=> Y-axis position (visibility) + X-axis movement (evolution) => here you are you have a map
different words for X-axis: the cheat sheet (Creative Commons)
everybody saying the waste in public sector is unacceptable obviously never worked in private sector. @swardley
if somebody uses something that is custom build but is in fact a commodity, start using the commodity
=> that is called evolutionary flow @swardley
How do you create a perfect map?
maps are never perfect and also all maps are based on models and as all models are wrong, maps are wrong @swardley
Patterns
climatic patterns
doctrine patterns
leadership: gameplay patterns - context depended ways of manipulating the game
climatic patterns:
- everything evolves
- past success breeds inertia
example: Blockbuster vs Netflix
who was first with a website? Blockbuster
who was first with online video ordering? Blockbuster
who was first with streaming? Blockbuster
who went backrupt? Blockbuster
Why? inertia in strategy
Do I want to improve Process Flow or do I concentrate on the Evolutionary Flow?
you always concentrate on evolutionary flow
Game patterns: IRL
Example: Amazon - build a commodity, analyses the usage, other companies innovate on the platform, with he usage analysis, amazon grows the platform => more innovation, more customer centricity
Orient
Climatic patterns
- characteristics change
the stuff on the right handside should be outsourced, the stuff on the left should be developed in-house using agile techniques #wardleymaps @swardley
Fallacy: Next time we need to specify it better. (You cannot specify what you don't know) @swardley
Paul Strassman: no correlation between IT spending and value
Culture
...
Conclusion:
The good thing about maps is that we can challenge each other. @swardley