Sam G: "If you're doing startup, don't get Series A funding; go to your customer; Series A funding going down"
Sam G: "By 2017, the CMO will spend more money on IT than CIO" (high touch marketing requires high tech)
Sam G: "Let's look at 2012 US Presidential election: On Elec Day: CNN said, "too close to call; 146 undecided electoral votes"
Sam G: "Election day: 11/6/2012: Candidate Romney even posted invitation to the victory/inauguration;"
Sam G: "Team Romney had built a 'killer app' for managing volunteers: Project Orca; went live on Elec Day; disastrous failure"
Sam G: "Team Romney: app provided millions of users w/65 page PDF, instructions; Comcast shut down network access"
Sam G: "Project Orca had no beta test; failed spectacularly on Election Day, wen Team Romney needed the app most"
Sam G: "OTOH, other narrative Nate Silver: predicted 50 of 50 state elections; started w/baseball talent minor leagues
Sam G: "Silver published election predictions every two wks; spread always diverged (not close race); placed 90% odds on Obama
Sam G: "Team Obama: on avg, every fundraising email tested 18 times on smaller groups; worst letters 15% of the best letters"
Sam G: "Team Obama: most effective subject line for email campaigns: 'Hey'" (Wow.)
Sam G: OMG. "The 'hey' subject line was not even meant to be valid -- was meant to be a test/control subject line" (Haha)
Sam G: Harper Reed, Team Obama CTO: ran 6000 Monte Carlo simulations; had engrs from Facebook, Twitter, Google, MSFT
Sam G: "Team Obama: killer app: Quick Donate: enabled one click to donate for mobile browsers; multi-channel pmts: SMS
Sam G: "Quick Donate: 4x more freq donations, 3x higher donations"
Sam G: "Ars Technica: Team Romney outspent Team Obama by 7x" (!!!) "They outsourced it, defined it in contracts, wrote reqs"
Sam G: Sorry, to clarify: "Team Romney wrote specs, outsourced dev, had contracts; but obviously lost in the battlefield"
Sam G: "Team Obama had Game Days: they rehearsed worst scenarios repeatedly; like Netflix Chaos Monkey; created antifragilty
Sam G: NYT Magazine article 2 weeks ago: "Can The Republicans Be Saved From Obsolesence"; conseq are huge
Sam G: Look at Groupon:
@theWPConsortium: This idea of knowing your disaster recovery bcause you reheaese it is known as antifragility @samguckenheimer
PS: Sam G is @samguckenheimer
.@samguckenheimer: "Ousted Groupon CEO: 'my one regret that I let the lack of data override my intuition'" (IT is important)
.@samguckenheimer: "Key lessons: 1) address technical debt (unclog the drain); 2) amplify flow of value; 3) reduce cycle time
.@samguckenheimer: "2 metrics that matter in ALM flows: cycle time (backlog to production) and MTTR (when you break it)"
.@samguckenheimer: "Other key measure: how long to get learnings back into the backlog"
Q: "how do you bring these ideas to enterprise w/18 mo SAP waterfall?" A: "Contrast Project Phoenix vs. Project Unicorn (Forrester would call a 'system of engagement' that takes little thing that can be loosely coupled to the enterprise app, and show quick results, and work in parallel and work as a sort of lighthouse; through a lot of these Unicorns,
those 18 month cycles will/must of change: systems of engagement vs. record
The business pattern will start with the edges, and then work towards the core: that's how the business results will be generated
Q: "please comment on Team Obama who did 40 deploys on Election Day"; A: "By rehearsing, you have no fear to deploy. Two things: 1) you deploy to a smaller cohort, observe that cohort w/immediate monitoring; 2) that monitoring allows you to test production"
.@samguckenheimer: "In reality, whenever you have any site with persistent data, no one gets to rollback." cc @kartar
.@samguckenheimer: "Obvious lesson: you have to constantly rehearse and practice deploying and fixing" cc @kartar
Wow. @bmc_devops: u'r right: Tale of Team Obama vs. Romney is epic tale of IT, as evidenced by amazing @samguckenheimer talk