3/12: Jared Spool

by Gene Kim on

#sxlinklives

@vaguity: Pogosticking is when the user bounces between levels of the information hierarchy; anot
her predictor of losing the user
RT @vaguity: Pogosticking is when user bounces between levels of information hierarchy; another predictor of losing the user

  • @mirandaLwilson: Back button is the button of doom.
  • RT @mirandaLwilson: Back button is the button of doom.
  • @vaguity: Behavior predictors of failure to guide the user: use of the back button, pogo-sticking, use of search #sxlinklives #sxsw
  • RT @vaguity: Behavior predictors of failure to guide the user: use of the back button, pogo-sticking, use of search #sxlinklives #sxsw
  • @vaguity: Once you see a user use the back button, you've lost them; they've lost the scent of the link #sxlinklives #sxsw
  • RT @vaguity: Once you see a user use the back button, you've lost them; they've lost the scent of the link #sxlinklives #sxsw
  • Three ways to get from Home to Content
    • Featured Content
    • Search
    • Categories
    • Only three ways to get to content: Featured Content, Search, Categories
    • Only exception in world? Amazon.com: they've trained users to search: b/c homepage has no value. Haha.
    • "Search box should be labeled: BYOL (bring your own link)"
    • Pro tip: "read your search logs: they're filled with your trigger words, correlate w/page they searched from" (awesome)
    • "Therefore, use of search feature is huge predictor of failure"
  • "We studied women buying apparel: we gave them cash & brought them to site: buy rate? Ideal: $1K. Actual best? Gap: $660"
  • "2nd best? Lands End: $465. Macy's: $156. Worst site? Newport News: $63." (holy crap)
  • "Why is there a 10x difference between Gap and Newport News? Top predictor: # of pages to purchase"
  • "Gap: 11.9; Lands End: 15.7; Worst ones: Macy's: 51 clicks;" (wow) "back buttons, search, pogo-sticking"
  • "Best in class in electronics: Crutchfield; it's cluttered, but it helps you buy! No pogosticking or back button"
  • "@TheGeekettez: RT @vaguity: "When marketing people win, puppies die." -- @jmspool #sxlinklives #sxswi #sxsw
  • RT @TheGeekettez: RT @vaguity: "When marketing people win, puppies die." -- @jmspool #sxlinklives #sxswi #sxsw
  • @vaguity: "Clutter" = "too much stuff I don't care about on this page"; you can make page more typographically dense, yet less cluttered
  • RT @vaguity: "Clutter" = "too much stuff I don't care about"; pages can be more typographically dense, yet less cluttered
  • @TheGeekettez: Avoid pogosticking by preparing enough info at first glance.
  • RT @TheGeekettez: Avoid pogosticking by preparing enough info at first glance.
  • "Great design is like air conditioning in the room; you don't notice when it's working well" (like IT Ops or infosec)
  • @jkbannon: RT @dubelclique: "learn more", "click here", and "click here to learn more" are the most useless phrases on the Internet.
  • @emmettbarton: "Learn More" and "Click Here" most useless words in web design - Jared Spool
  • RT @emmettbarton: "Learn More" and "Click Here" most useless words in web design - Jared Spool
  • @jamimullikin: RT @JonKohrs: "Skip this ad." The three most hopeful words on the internet. #sxlinklives #sxswi
  • RT @jamimullikin: RT @JonKohrs: "Skip this ad." The three most hopeful words on the internet. #sxlinklives #sxswi
  • "Links also live to look really good; we used to believe that links are supposed to be blue and underlined"
  • "Even on awful & ugly Drudge Report page, at least you can tell where the links are: unlike most news sites"
  • "It's absurd: only way to find links is to pick up mouse, and wave it at every potential link, looking for 'the finger'"
  • OMG. "The definition of 'clusterf*ck' is United.com website" (@jmspool is hilarious)
  • @vaguity: Adding too many links to leave the page detracts from the content you're wanting to highlight
  • RT @vaguity: Adding too many links to leave the page detracts from the content you're wanting to highlight
  • @slovato: "they have no business model so they went the advertising route" #sxlinklives #sxswi
  • RT @slovato: "they have no business model so they went the advertising route" #sxlinklives #sxswi
  • (Guys, if you're not using @tweetscriber 0.9.6 with RT functionality, you need to get it. It rocks!! Tweet @_flynn.)
  • "All the computer generated crap (e.g., ads, related links) is ruining reading experience. That's why Instapaper so popular"
  • "Pop up menus are prob when people bury links inside buttons in pop@vaguity: Flyout menus don't work for users -- users decide what they want to click before moving their mouse; it surprises the user
  • up menus: it's shellgame where you hide links from users"RT @vaguity: Flyout menus don't work for users: users decide what they want to click before moving mouse; it surprises the user
  • @dubelclique: Someday I'll see one of my sites in a @jmspool slide deck, and I'll know I've failed with the best of them. #feetontheground
  • RT @dubelclique: Someday I'll see 1 of my sites in @jmspool slide deck & I'll know I've failed w/best of them. #feetontheground
  • Deliver users to desired objectives; emit the right scent; look good, while still looking like a link
  • "Free offer: