The world of web application design is expanding at a rapid rate. We’re now expected to design great experiences across a huge variety of platforms, from small screens to large displays. The flood of iPad applications and successful online businesses are showing our executives that design matters.
Why is all this happening now? Where is it all going? User Interface Engineer’s own Jared Spool will show you how four driving forces—market maturity, the emergence of experience, Kano’s model, and Sturgeon’s Law—are increasing the visibility and value of design in organizations everywhere. He’ll show you what the next generation of design teams will look like and how you’ll get there.
Jared M. Spool is the founding principal of User Interface Engineering, a leading research, training, and consulting firm specializing in website and product usability.
If you’ve seen Jared speak about usability, you know that he’s one of the most effective, knowledgeable communicators on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering into the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978, before the term “usability” was ever associated with computers.
Jared spends his time working with the research teams at the company, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year. He is also the conference chair and keynote speaker at the annual User Interface Conference, is on the faculty of the Tufts University Gordon Institute, and manages to squeeze in a fair amount of writing time.
Jared giving kudos to Vitamin T, stating that they're really at finding designers -- so if you're looking for awesome designers, or are one, make sure you're talking with them
And the hosts at ZAAZ are describing their digital marketing agency
@ZAAZagency is digital marketing agency & looking for developers, proj mgrs, analytics, SEO. Contact them!
Showing litany of bad experiences in mobile
In Coke campaign, under bottle is a code: goto site, enter code for rewards programs: iPhone users got "don't have Flash" error
What are odds that you have Coke, and are closer to desktop vs. phone.
Often mobile content has "put content here"
QR code in corner of campaign poster: what does it bring up? a website that doesn't fit on mobile screen
In bank, shows ad of old 1990 Nokia phone w/fully rendered site -- when you go to site, you see unrenderable site
Sturgeon's Law: Theodore Sturgeon on SciFi panel
Reporter: how come 90% of all scifi writing is crap?
Sturgeon: because 90% of everything is crap
"It's easy to generate crappy stuff. It takes no skill at all. Remove quality as a requirement, everything is easy"
In Coke campaign, several problems on mobile: you need to log in, or create an account -- all jammed up on top of web page
Lauding boston.com as well laid out page; NYTimes.com does it well
When there's a lot of good examples out there, people will demand better user experiences
The perfect storm
Market maturity: technology, features
Showing 1977 Wang word processor: cost $14K: 4 Z80 processors
People who wanted to learn how to use it would have to fly to Lowell, MA to attend 2 wk training at the Wang Towers