by Gene Kim on
(I'll be presenting on "Why Everyone Needs DevOps Now" on Tuesday 10:45am, Boulder Library; Scaling Execution Track)
Finalist 3: John Deere (Brand Fryslie, David Wire)
Rally Software: Social mission: Citizen Engineer: #hackforchange: 95 events, 20 govt partners, 75 data sets, 10K+ expected participants
National Day Of Civic Hacking: 6/1-6/2: a national event; sponsors: Rally, Intel, Code for Good, Edelman, Socrata, Elance
.@RallyOn: "At USWest, we built screen scraping apps for mainframes; 6 week cycles"
.@RallyOn: "At BEA, we shipped software on CDs; never want to do that again; BEA couldn't handle 6 wk release cycle"
.@RallyOn: "WebLogix 7 product had horrible 8 month release cycles; like anti-thesis of Agile"
(Listening to Ryan Martens, CTO, Rally Software; founder Rally Software)
.@RallyOn: "To steer towards Agile is to steer away from mediocrity and amateurism, and steer towards mastery"
.@RallyOn: "Our Agile phases: batch -> flow -> pull -> innovate" "single team -> multiple team -> multiple programs"
.@RallyOn: "Initial goal: F4: Factor of 4 better: Agile and Lean"
.@RallyOn: "For 4 years, our goal was to master Iteration and Release; constant 1-4 week cycle"; 8 yr history!
.@RallyOn: "In 2010, we shipped an 8 week batch, with disastrous consequences; made decision to 1 wk batch"
.@RallyOn: "Now most of our services are doing continuous deployments; every commit goes to production" (awesome story)
(This is an amazing talk by @RallyOn, describing the 8+ yr journey of Rally Software software dev and deploy processes)
.@RallyOn: "Now we're on kanban to manage flow, constantly learning... we still get the allocations [wildly] wrong"
.@RallyOn: "How to create greatness now?" "Step 1: A/B Testing in free Community edition, constantly testing features"
.@RallyOn: "Step 2: Allow organic feature adoption in Enterprise & Unlimited Editions via apps" (like HackDay outputs)
.@RallyOn: (answering question of "if you're so nimble, why aren't we seeing a ton of new features in our instances?")
.@RallyOn: "Step 4: Build up these apps to fully meet the needs of enterprises" (to prevent drastic user experience chgs)
.@RallyOn: "Step 5: Roll out big improvements to all of our users"
.@RallyOn: "20% of features always/often used; 60% of features never used"
.@RallyOn: "Must be experimenting always to achieve Mastery"
.@RallyOn: "In 2004, we did Alpha, Beta, Ship; Resulted in "oh crap" moment; too many guesses, untested"
.@RallyOn: "Agile = Build it Right; Agile = Mindset of small Change"
.@RallyOn: "Agile requires the humility to understand Customer Development, validating customer needs"
.@RallyOn: "As a civil engineer, I was trained in my 4 years by doing over 4000 problems"
.@RallyOn: "First Big Guess: we understand the Customer Problem"
.@RallyOn: "Dave McClure: customers don't care about your solutions; they care about their problems"
.@RallyOn giving h/t to Blank, Reinersten; Reis
.@RallyOn: "A huge hurdle we overcame: creating sense of safety to do experiments and execute countermeasures"
.@RallyOn: "It gets dicey when experiments tell you need to delete half of your backlog, b/c you were wrong"
.@RallyOn: "My passion is now mastering Strategy and Execution (thru Experimentation)" (Wow. It shows)
.@RallyOn: "Thru Google Chat, Yammer, etc., our exec team went from weekly interactions to constant communication"
Hilska: "To get more info on Flowdock, we're showing at 11am"
.@RallyOn: "Mastering Impact: in 2006, focused on flow; 2009: book: Getting The Right Things Done; created True North
.@RallyOn: "2009/2010: how do we become Disciplined Explorers; now 2013, thinking about Innovation: being brave enough to cancel backlog
.@RallyOn: "Our business is like an option pricing business; some things in your backlog is 100x more than others; how do you find which ones?"
.@RallyOn: "That becomes an exercise in PPM:
.@RallyOn: "Emerging org: R&D functional (nee UX); Business functional (nee Marketing); R&D strategy (nee New Initiatives)
.@RallyOn: "A vision: moving from 'System of Record' to 'System of Engagement'"
Q: "How long is your UX runway?" A: "
"What does your inbox or Leaning Tower of Pisa have in common?" "Neither of them are going away. Leave your inbox alone -- it'll be there in 300 years"
PS: I'm posting my notes from #RallyON13 user conference here: http://scribes.tweetscriber.com/RealGeneKim/143