Real time dynamic website personalization

by Ray Sensenbach on

#realtimeux

@meganekilgore: Don't require users to do anything, and we can make the internet a better place. #realtimeux #SXSW
@ultraman17: You can't ignore data. Know your analytics. #realtimeux #SXSW #sxswi
@meganekilgore: Stop trying to make all content work for "majority" of users; just publish pieces of content that work for individuals. #realtimeux #sxsw
@NunzioMichael: Sm as easy as from detecting phone or location. Yay The UX of Real Time Site Personalization #SXSW
@ashleyhebler: RT @madamson: Realtime UX means the user doesn't have to do anything to obtain the benefit #sxsw
@jeffarazzi: RT @EvrimErsoy77: Stop trying to make all content work for majority of users & publish pieces of content that work for individuals. #realti
Dynamic web environments
Websites, not apps
Remember users if they've visited your site before
Show a curated experience, intimate
Jcpenny shopping example - default to the size of the customer
Opposite of the snowden talk.
Wants sites to keep cookies of your personal stats
Amazon does this well
@_aaronc: RT @wickworx: Publish pieces of content that work for individuals vs. trying to make all content work for the majority of users. #realtimeu
@madamson: Friedman: why can't we use encrypted cookies to automagically personalize an experience? The tech is there. #sxsw
@Hiia: Show location, opening times, contact and booking info before any other content on a mobile http://t.co/qg3k9i3Umd
@kimgeralds: Serve contextual content based on user preferences, location and history. Know thy user. #realtimeux #sxsw2014
@ericreagan: Show the right content to the right person where and when they want it. Automatically open the doors for users
We have to work much harder to provide the simplest experience
Focus on providing value
@kimgeralds: RT @madamson: Friedman: why can’t we use encrypted cookies to automagically personalize an experience? The tech is there. #sxsw
@mikepetroff: Interesting dynamic web content idea from @professor: Home Depot delivering promos on site based on location & weather forecast
@ashleyhebler: Online stores could generate homepage based on past purchases, current events, & location. Minimize clicks. Huge for #ecommerce
@thejohnhunt: it’s so easy to add features and build and build and build, and that will just ruin everything. #realtimeux #sxblono
@framedc: Question: if IP geotargeting is not accurate does the poor experience more than offset the benefits when it is right?
@klayon: Focus, simplicity, brevity. "I didn't have time to write a short letter, so I wrote a long one instead." Mark Twain #realtimeux #sxsw
@klayon: Focus, simplicity, brevity. "I didn't have time to write a short letter, so I wrote a long one instead." Mark Twain #realtimeux #sxsw
@jeffarazzi: RT @ashleyhebler: Online stores could generate homepage based on past purchases, current events, & location. Minimize clicks. Huge for #eco
@ErikaKash: @professor Focus on providing value. Don't change someone's site in real time just because you think you can. #SXSW
@jeffarazzi: RT @Hiia: Show location, opening times, contact and booking info before any other content on a mobile http://t.co/qg3k9i3Umd
Google does thus with travel information
Google Now
@journalynn: emergency alerts: sites should know my location and adapt. help me know if i’m safe and where safe is.
@GetMindMeld: RT @kimgeralds: Serve contextual content based on user preferences, location and history. Know thy user. #realtimeux #sxsw2014
Don't show a user something they already have. Move them up to the next level.
Use testing and iteration. What a stupid ass quote
@berndtgroup: UX for Personalization: Personalization is still seen as a + developer task, at least in WordPress world. Not so! #SXSW14
@ErikaKash: RT @meganekilgore: Tools like gps and cookies let us give users exactly what they want, when and where they need it. #realtimeux #SXSW
@journalynn: in a convention center or hospital what i want is a map that knows where i am & helps me get to where im going.